Professional Journey
I started at Gaea Mobile managing community and CS for a portfolio of strategy MMO titles, then spent nearly a decade deepening that craft, running global communities at My.Games, scaling engagement to millions of followers at Machine Zone, and moving into production to ship two 4X strategy games at AppLovin.
Today, as Social Media Manager at Tripledot Studios, I bring that full arc community, content, and production experience, to building direct-to-consumer strategy across a multi-studio, multi-genre portfolio.
Social Media & Growth
My social media experience spans a decade across the mobile gaming industry: at Gaea Mobile I built content calendars and ran weekly livestreams across a multi-title strategy portfolio, at My.Games I managed content plans across Facebook, Instagram, X, and Discord for multiple global communities, and at Machine Zone I grew and managed social channels to over 1.9M followers while partnering with top-tier influencers to amplify content.
At AppLovin, I led community and content strategy across 10 live games before moving into production, giving me a first-hand view of how social engagement connects to a game's live-ops calendar.
Now, as Social Media Manager at Tripledot Studios, I bring that full arc to a genre-spanning portfolio, including MMORPGs, 4X strategy, puzzle, and word games across studios like PeopleFun, Lion Studios, Machine Zone, and Clipwire Games. Turning social growth and DTC metrics into clear recommendations for leadership.
Community Strategy & Growth
Community strategy has driven portfolio growth throughout my career — from building retention initiatives and Discord communities of 15K–50K daily users at Gaea Mobile and My.Games, to growing Machine Zone's social channels to over 1.9M followers through influencer partnerships.
Today at Tripledot Studios, I apply that same community-driven approach across a multi-studio portfolio with 500K–1M+ followers, connecting engagement directly to DTC visibility and revenue.
Strategic Partnerships
I've built strategic partnerships and led teams across every stage of my career. Partnering with top-tier influencers and community leaders to amplify Machine Zone's content and overseeing volunteer moderators at My.Games, to leading cross-functional production teams at AppLovin in shipping two 4X strategy games.
At Tripledot Studios, that leadership now spans studio partnerships across the portfolio, working directly with development teams at PeopleFun, Lion Studios, Machine Zone, and Clipwire Games to align DTC strategy with each studio's goals.
Skills & Tools
Social Media
Expertise in managing high-impact content for platforms like Discord, Facebook, Instagram, and X.
Community Growth
Strategic growth planning and engagement strategies to build loyal, active gaming communities.
Leadership
mentoring and developing my team while staying hands-on with the community
Analytics & Data
Utilizing tools like Google Analytics and social media insights to measure performance and ROI.
Gaming Industry
Deep understanding of the gaming landscape, including trends, meta, and player psychology.
Event Management
Organizing and executing community events, tournaments, and social media challenges.
Collaboration
Partnering with development teams to align player needs with business objectives,
Technical Tools
Proficient in tools like Canva, Claude, ChatGPT, Confluence, Jira, and social media management platforms.